AmpQuartz Backs the Malaysia Super 100 in Johor: Why a Kitchen Cabinet Specialist Is Sponsoring World-Class Badminton

This week, the badminton world’s attention is on Johor. The Allianz Malaysia Super 100 — a BWF World Tour tournament with a US$120,000 prize purse — is being fought out in Iskandar Puteri from 13–18 October 2026, with Olympic medallists and All England champions on court. And among the names supporting Johor’s biggest badminton week is one you’d normally find on a kitchen showroom, not a stadium board: AmpQuartz, Johor Bahru’s custom kitchen cabinet specialist. This article explains what the Super 100 is, what AmpQuartz is contributing, and the longer story behind it — why a company that builds cabinets for 2,000+ Johor homes believes world-class badminton and happy families are the same mission.

What Is the Malaysia Super 100 — and Why Is It in Johor?

The Malaysia Super 100 sits on the BWF World Tour Super 100 tier — the proving ground where rising stars earn ranking points to break into elite badminton, and where established champions come to reset. First held in 2023, the tournament is organised by the Badminton Association of Malaysia with Allianz Malaysia as title sponsor, a partnership BAM leadership has called essential corporate support for Malaysian badminton (Bernama).

Since 2025, the Super 100 has had a Johor home: Iskandar Puteri hosted last year’s edition at the EduCity Sports Complex, where Japan’s former world champion Nozomi Okuhara took the women’s singles title and Johor crowds watched Malaysia’s Kang Khai Xing and Aaron Tai win the men’s doubles (2025 results). The 2026 field raises the stakes again — Tokyo Olympic bronze medallist Anthony Ginting and former All England champion Bagas Maulana are among the entries, and BAM deputy president Datuk V. Subramaniam has publicly set the target: “We are expecting champions. Not just one, we are hoping for two” (The Star).

For Johor, this is more than a sporting fixture. A BWF World Tour event brings international players, coaches and fans into Iskandar Puteri’s hotels, restaurants and halls — and it tells every young shuttler in the state that world-class badminton is not something that only happens in Kuala Lumpur.

What Is AmpQuartz Contributing?

[CONFIRM & EDIT BEFORE PUBLISHING: state the exact sponsorship here — e.g. official partner / courtside branding / player hospitality / supporting sponsor of the JHBA contingent — plus what is provided (cash, facilities, AQ Smash support). One short, factual paragraph. Do not overstate the tier.]

The sponsorship is channelled through AQ Smash, the wholly owned sports subsidiary AmpQuartz launched in March 2026 to run its community sports work full-time (announcement). AQ Smash manages the AmpQuartz Badminton Club (AQBC), the P.R IND badminton flagship store beside Austin Sports Hub in Mount Austin, and the company’s ongoing sponsorship of young Johor state players through the Johor Badminton Association.

Why Does a Cabinet Maker Sponsor Badminton? The Vision Behind It

Fair question. Here’s the honest answer, and it starts with the company motto: “Build Happy Families.”

AmpQuartz has built custom kitchens for more than 2,000 Johor homes, holding a 4.8-star rating along the way. Somewhere in those two thousand renovations came a realisation: the kitchen is only ever the means. What families are actually buying is the life that happens around it — the meals, the gatherings, the health, the time together. And in Johor, few things gather families like badminton. It’s the sport of taman courts and school halls, the game three generations can play in one evening.

So the leap from cabinets to shuttlecocks is shorter than it looks. Both are infrastructure for family life. A well-built kitchen and a well-run badminton community serve the same end: people spending good hours together, at home and at the court.

From AQBC to the World Tour: How the Community Flywheel Works

The Super 100 sponsorship isn’t a one-off logo placement. It’s the visible tip of a programme that has been running for years:

AQBC — the AmpQuartz Badminton Club — is a growing Johor community of social players and serious athletes, with its home base at the Mount Austin hub. It runs tournaments, training sessions and community gatherings, and it’s where AmpQuartz staff, customers and neighbours meet every week with rackets instead of invoices. The P.R IND flagship beside Austin Sports Hub serves young players with premium badminton gear — fitted out, naturally, with AmpQuartz custom cabinetry as a live showcase, the same workmanship you can see in our completed-projects gallery. The JHBA youth sponsorship backs young Johor state players on their way up — some of whom may one day play a Super 100 on home ground.

Community first, club second, tournament third. Each level feeds the next: the family that plays at AQBC brings a neighbour; the neighbour’s daughter joins a JHBA development squad; the squad fills the stands at Iskandar Puteri cheering players who started exactly where she is. That’s the flywheel — and a cabinet order somewhere along the way keeps it spinning. We’d rather grow this way than buy another billboard.

Catch the Action — and Come Say Hello

The Allianz Malaysia Super 100 runs until Sunday 18 October 2026 in Iskandar Puteri. If you’re going, enjoy it — Johor doesn’t get a BWF World Tour field every week. And if the week leaves you inspired to pick up a racket, AQBC welcomes players of every level at the Mount Austin hub; come for a session, stay for the community.

And if you’re one of the families we build for: this sponsorship is, in the end, your doing. Every kitchen ordered — from an affordable solid plywood build to a premium aluminium kitchen — helps fund a shuttlecock somewhere in Johor. Thank you for that.